Resources

Make better agency decisions.

Free tools, scorecards and straight-talking guides for choosing, briefing and working with an agency. No fluff. No sales pitch.

Tools and scorecards

Work it out in minutes.

Tool2 minutesHire a marketer or use an agency?Work out what one marketer really costs, whether one person can do it all, and how an agency team compares.Start
Scorecard4 minutesAgency health checkScore your current agency out of 100 on what you own, what you pay, what you see and what you get.Start

Articles

Guides worth reading.

Choosing an agency

How to choose a marketing agency in Australia.A practical guide to finding an agency that fits your goals, budget and way of working — without spending weeks on it.

Comparisons

Freelancer or agency: which should you hire?Both can be the right choice. Here is how to decide which suits your business, budget and the work you need done.

Red flags

Seven questions to ask before signing an agency retainer.A retainer is a commitment. These questions help you understand exactly what you are signing up for.

Understanding services

Do you need SEO, Google Ads or both?Both put you in front of people searching on Google. They work differently, cost differently and suit different situations.

By industry

How to find a marketing agency for a hospitality business.Cafés, restaurants, bars and venues have specific marketing needs. Here is what to look for in an agency.

Writing a brief

What to include in a marketing agency brief.A clear brief gets you better proposals and better-fit agencies. Here is what to put in it.

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