Social media & content
Find the right social media agency.
Social media takes consistent time and fresh ideas. The right agency will understand your audience, create content that suits your brand and be clear about what they will deliver each month.
What a social media agency does
Social media agencies plan and create content for platforms such as Instagram, Facebook, LinkedIn and TikTok. Services can include strategy, content calendars, photography and video, copywriting, scheduling, community management, influencer work and reporting. Some also run paid social campaigns.
Common ways to work together
- Content retainer. A set number of posts and assets each month.
- Full management. Content, publishing, comments and messages, and reporting.
- Strategy and training. Helping your team do it in-house with a clear plan.
Budget considerations
The main cost drivers are how many platforms you need, how often you post, who creates the photos and video, and whether the agency also responds to comments and messages. Original video and photography usually cost more than designed graphics. Ask for a sample month so you can see what is included.
Questions to ask
- How many posts a month, on which platforms?
- Who creates the photos and video?
- Do you respond to comments and messages for us?
- How do you approve content with us before it goes live?
- How do you measure whether it's working?
Red flags
Be cautious of follower-growth guarantees, bought followers or engagement, generic content that could belong to any business, and reports that only show vanity numbers without linking social activity to your goals.
Agencies
Social media agencies.
No agencies listed here yet.
We're still researching and checking agencies before we publish them. Tell us what you need and we'll do the searching for you.
Common questions.
Which platforms should my business be on?
The ones your customers actually use. A good agency will recommend focusing on fewer platforms done well rather than spreading thin.
Will I need to approve every post?
Most agencies share a content calendar for approval. Agree on the process and turnaround upfront.
Does social media management include ads?
Sometimes. Paid social is often priced separately. Mention it in your brief if you want both.
Not sure which social media agency is right?
Tell unpitch about your goals, budget and preferences. We'll research suitable options and help arrange introductions.
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