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How to find a marketing agency for a hospitality business.

Cafés, restaurants, bars and venues have specific marketing needs. Here is what to look for in an agency.

A small shop owner checking messages in her store

Hospitality marketing is visual, local and seasonal. The right agency understands all three.

What usually matters most

  • Being found locally. A complete, active Google Business Profile and a website that shows your menu, hours and bookings clearly.
  • Great photos and video. Food, drinks, space and people.
  • Social media. Showing what's new and why people should come in.
  • Reviews. Encouraging them and responding well.
  • Bookings and events. Making it easy to reserve, order or buy tickets.

What to look for in an agency

  • Experience with venues similar to yours in size and style.
  • An understanding of your quiet and busy periods.
  • A practical approach to content, including how often they'll shoot.
  • Clear reporting on bookings, enquiries or orders, not just likes.

Questions to ask

  • Which hospitality businesses have you worked with?
  • How would you fill our quieter nights?
  • Who takes the photos and video, and how often?
  • How do you handle negative reviews?

Let us shortlist for you

Tell us about your venue, your goals and your budget in an unpitch brief. We'll look for agencies with hospitality experience and introduce the ones you approve.

Need a hand finding social media help?

Tell unpitch what you need. We'll research agencies that fit, check they're available and introduce the ones you approve.

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