Google & Meta advertising
Find the right Google and Meta ads agency.
Paid advertising can bring customers quickly — or spend your budget quickly. The right agency will be clear about strategy, tracking and fees, and will show you exactly where your money goes.
What a paid advertising agency does
Paid media agencies plan, build and manage advertising on platforms such as Google Ads, Microsoft Advertising, Meta (Facebook and Instagram), LinkedIn and TikTok. The work covers audience and keyword research, campaign structure, ad copy and creative, conversion tracking, ongoing optimisation and reporting.
Common ways to work together
- Management retainer. A monthly fee for running your campaigns, separate from what you spend on the platforms.
- Percentage of spend. The management fee is tied to your advertising budget.
- Set-up and audit. A one-off project to build campaigns or review an existing account.
Budget considerations
There are two costs: the agency's management fee and the media spend you pay to the platforms. Make sure you know both, and that your ad spend is billed to an account in your name. The right media budget depends on your industry, your goals and how competitive the auction is.
Questions to ask
- Will the ad accounts be in our name, with full access for us?
- How do you set up conversion tracking?
- How are you paid — flat fee or percentage of spend?
- What will you report on, and how often?
- Who will manage our account day to day?
Red flags
Watch out for agencies that keep ad accounts in their own name, report only on clicks and impressions, or can't explain how leads and sales are tracked. Long lock-in contracts with no performance review are also worth questioning.
Agencies
Paid ads agencies.
No agencies listed here yet.
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Common questions.
Who should own the Google Ads and Meta accounts?
You should. Agencies can manage your accounts with access you grant, and you keep your data and history if you change providers.
Is the agency fee included in my ad budget?
Usually not. Ask each agency to separate their management fee from the media spend paid to the platforms.
Google Ads or Meta ads — which is better?
They suit different situations. Search ads reach people actively looking; social ads reach people based on interests and behaviour. A good agency will recommend a mix based on your goals.
Not sure which paid ads agency is right?
Tell unpitch about your goals, budget and preferences. We'll research suitable options and help arrange introductions.
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