Email marketing & CRM
Find the right email marketing agency.
Email and CRM are often the most valuable channels a business owns. The right agency will help you collect the right data, send useful messages and automate the work that should run on its own.
What an email marketing and CRM agency does
These agencies plan, design and send email campaigns, build automated sequences (welcome series, abandoned carts, follow-ups), manage lists and segmentation, and set up or improve CRM systems so sales and marketing share the same information. Common platforms include Klaviyo, Mailchimp, HubSpot, ActiveCampaign and Salesforce.
Common ways to work together
- Set-up project. Choosing or configuring a platform, building templates and core automations.
- Monthly campaigns. Planning, writing, designing and sending a set number of emails.
- CRM implementation. Mapping your sales process into a system your team will use.
Budget considerations
Costs depend on the platform, the size and condition of your list, how many automations you need, whether the agency writes the copy and how much design is involved. Platform subscription fees are usually separate from the agency's fee.
Questions to ask
- Which platforms do you specialise in?
- Who writes the emails, and how do approvals work?
- How do you handle consent and unsubscribes under the Spam Act?
- What will you report on beyond open rates?
- If we stop working together, what do we keep?
Red flags
Be wary of anyone offering to buy or rent email lists, ignoring consent requirements, or reporting only on opens and clicks rather than on what emails actually contribute.
Agencies
Email & CRM agencies.
No agencies listed here yet.
We're still researching and checking agencies before we publish them. Tell us what you need and we'll do the searching for you.
Common questions.
Is buying an email list a good idea?
No. In Australia, commercial emails need consent under the Spam Act, and bought lists usually perform poorly. A good agency will help you grow your own list.
Which email platform should I use?
It depends on your business model, your other systems and your budget. eCommerce, B2B and service businesses often suit different platforms.
Can an agency set up our CRM?
Yes, some specialise in it. Mention your current systems and team size in your brief.
Not sure which email & crm agency is right?
Tell unpitch about your goals, budget and preferences. We'll research suitable options and help arrange introductions.
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